The Trade Desk Is Readying Its Biggest Product Launch Ever
Programmatic ad-buying specialist The Trade Desk (NASDAQ: TTD) recently shared the date it will unveil its overhauled platform: July 7.
"Brands and marketers are pioneering a new marketing normal -- one that requires an innovative approach to data-driven advertising," The Trade Desk said on a new portion of its website where it teases the platform's upcoming release. Called Solimar, the new platform reimagines the ad-buying experience "to help you meet this moment," the company says.
Before the new platform is revealed, here's a look at what we already know about it.
Source Fool.com
