The Roku Channel Could Double Viewership Again
Roku (NASDAQ: ROKU) just reported stellar third-quarter earnings, and one of the highlights was the growth of The Roku Channel, its ad-supported streaming service. Active accounts streaming The Roku Channel more than doubled year over year, reaching households with an estimated 54 million people. Roku says that makes the app the fastest-growing top 10 channel on the Roku platform.
But there's still a lot of room left for growth for the company's all-important source of ad revenue.
There are approximately three people per Roku household, according to analyst Rich Greenfield, which means about 18 million active accounts streamed The Roku Channel last quarter. That's less than 40% of Roku's 46 million active accounts, he points out.
Source Fool.com
