The Name Isn't the Problem With AT&T's Skinny Bundle
What's in a name? A lot, hopes AT&T (NYSE: T). The telecom giant is overhauling the branding of its DIRECTV NOW live TV streaming service to AT&T TV NOW. It's a new coat of paint on a service that, not so long ago, looked like the healthiest of the skinny bundle gang.
A&T's 2015 purchase of DIRECTV set the company up for greater forays into live TV, including live TV streaming (AT&T also has its own legacy pay TV business). DIRECTV's fellow satellite TV company, Dish (NASDAQ: DISH), was then pioneering the multichannel streaming service with its Sling TV brand, which was still on top when DIRECTV NOW entered the space in late 2016. All seemed well for DIRECTV NOW at first, but problems soon arrived -- and they go much deeper than the branding.
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Source Fool.com
