The Kohl's-Sephora Partnership Is a Game Changer
In recent years, growing its beauty business has been one of Kohl's (NYSE: KSS) biggest strategic priorities. Despite some modest initial success, it was facing an uphill battle to gain share from retailers with more established beauty businesses.
Kohl's has solved this problem through a new partnership with Sephora, the global beauty retail giant owned by LVMH Moet Hennessy Louis Vuitton. Here's why the new partnership -- announced on Tuesday and scheduled to launch next fall -- looks like a game changer for Kohl's.
Kohl's stand-alone efforts to grow its beauty business have been commendable. The company piloted an enhanced beauty department in 12 of its stores beginning last year, featuring twice as much square footage, upgraded fixtures, better lighting, and wider aisles. Trained beauty advisors staffed the enhanced departments . Kohl's has also been adding new national and private brands to its beauty assortment.
Source Fool.com
