The Disney+ Hype Machine Is Just Getting Started
Ever since Walt Disney (NYSE: DIS) first announced plans for its new Disney+ service in late 2017, many industry watchers have understandably assumed the family-friendly streaming-media offering would be a shoo-in to directly challenge the dominance of established leaders in the space when it launches on Nov. 12, 2019.
To be sure, earlier this week, shares of competitor Netflix (NASDAQ: NFLX) fell after CEO Reed Hastings admitted it will be a "whole new world starting in November," pointing to Disney+ and other services set to provide "tough competition" for the attention of consumers.
We've also seen signs Disney+ could be even more disruptive than we think; recent early potential user surveys have indicated it could reach at least 60 million to 90 million subscribers -- and, in turn, achieved sustained profitability -- far earlier than Disney's initial 2024 target for the metrics. Then in late August, Disney opted to get a head start by offering all members of its D23 club (which has a free tier) a three-year subscription to Disney+ for just $141 -- that's less than $4 per month and well below its originally planned $6.99-per-month starting price.
Source Fool.com
