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The Buckle Keeps Experimenting as Its Revenue Stabilizes


Jeans, footwear, and accessories fashion destination The Buckle (NYSE: BKE) released second-quarter earnings on Aug. 23 that evidenced modest top- and bottom-line expansions. While far from spectacular, Buckle's earnings scorecard shouldn't be dismissed: Every quarter of growth represents a win for the retail chain as it adapts its business model to fit contemporary consumer preferences. Below, we'll walk through the quarter's details and briefly discuss management's evolving sales strategies. (Note that all comparative numbers in the following discussion refer to those of the prior-year quarter.)

Data source: The Buckle.  

Image source: Getty Images.

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Source Fool.com

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