The 1 Stock I'd Buy Right Now
When it comes to looking for a suitable investment, my criteria have changed over the years for ensuring only the best candidates are selected. These days, my long-term investment strategy is to focus on buying stock in companies that have a proven track record of financial and operational performance, have a strong and trusted brand, and have sustained innovation. A company that fulfills all these criteria is Nike (NYSE: NKE), and it's the one stock that looks quite attractive right now.
When Nike was first launched, it managed to beat the odds and challenge the near-monopoly of Adidas at a time when Adidas was the dominant running shoe brand in the United States. Set up in 1964 by founder Phil Knight and known as Blue Ribbon Sports back then, Nike has grown by leaps and bounds in the ensuing 56 years to become the $120 billion sporting apparel and footwear giant it is today. The company is now led by former eBay CEO John Donahoe, who replaced longtime CEO Mark Parker last month.
With this long, established track record of performance, you might think of Nike as a solid value stock investment. But with new leadership stepping in and a brand that's succeeding on numerous fronts, there are reasons to believe Nike still qualifies as a superior growth stock.
Source Fool.com
