Target Is Going After the Four-Legged Market
As it attempts to revamp its product offering to better compete with Amazon and other rivals, Target (NYSE: TGT) has decided to put an added focus on its pets section.
The retailer, which has begun revamping the look of many of its stores while also launching a new smaller format, plans to add a number of new products aimed at our four-legged friends. This includes adding more than 200 new items to its own Boots & Barkley line while adding what it called "chic holiday finds from Wit & Delight's first-ever pet collection." Check out Wit & Delight here.
In addition, Target has added a natural food line from Blue Buffalo, an upscale brand, as well as toys and treats from BARK, a company known for its BarkBox subscription service. Bringing BARK into stores mimics another Target move in its men's grooming section, where it sells Harry's razors, a product that established itself using a subscription model.
Source: Fool.com
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