Target Doubles Down on What It's Best At
On the surface they seem like mere courtesy announcements -- press releases meant to be read and then forgotten. Discount retailer Target (NYSE: TGT) is launching two new private-label consumer goods brands in its stores. But it's a retailer; selling stuff to shoppers is what it does.
Current and prospective shareholders would be wise to note the news in its proper context, though. The company's private-label brands are a huge reason the smaller chain has been able to hold its own against bigger rivals like Walmart (NYSE: WMT) and Amazon. Now it's got a couple more of them.
It matters simply because there's more to Target's house brands than just putting cost-competitive goods on its store shelves for the sake of consumer choice.
Source Fool.com
