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Taco Bell Is Going After Vegetarians

TheMotleyFool

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While its rivals add plant-based meat options, Yum! Brands'(NYSE: YUM) Taco Bell has taken a different approach to lure in vegetarians or people who simply want meat-free options.

The chain has decided to increase its focus on the nearly 50 menu items that are certified by the American Vegetarian Association (AVA), according to Nation's Restaurant News (NRN). That number has more than tripled over the past six months.

Taco Bell is highlighting its meat-free menu items. Image source: Yum! Brands.

Source Fool.com

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