THE SOCIAL CHAIN AG goes Asia: Joint Venture für die Expansion in den wichtigsten globalen Wachstumsmarkt

Media release

THE SOCIAL CHAIN AG goes Asia: Joint Venture for expansion in the most important global growth market

- Access to network of 40,000 resellers on WeChat with social media reach of 200 million followers in Asia

- Strategic partnership for development, marketing and distribution of high-quality beauty products in Asia, America and Europe

- Strengthening social commerce expertise through innovative community sales channels

Berlin, 23 June 2020: THE SOCIAL CHAIN AG (WKN: A1YC99) is breaking new ground - in the development of new markets and innovative sales concepts via social media. A joint venture with Jassen GmbH gives the integrated social media company access to a network of over 200 million followers in Asia from a standing start. The planned joint venture, with 51 percent of the shares held by SOCIAL CHAIN AG, will develop and distribute high-quality beauty products "made in Germany" for Asian, American and European markets. At the heart of the cooperation is the innovative marketing of the products via social communities.

The partnership gives SOCIAL CHAIN AG access to the distribution network of OJESH, a high-end beauty brand of Jassen GmbH, which is distributed via Shenzhen Yasen Jinyuan Technology Co. OJESH offers a range of premium skin care products that have already found a strong fan base in Asia. So far, the sales strategy is unique: OJESH markets its products through the communication platform WeChat, a social reseller system. 40,000 network partners on WeChat with a social media reach via Sina Weibo of 200 million followers sell OJESH directly. WeChat is used as a platform for innovative digital sales mechanisms. The OJESH resellers reach their end customers via Sina Weibo, the leading microblogger platform in China with more than 500 million users (www.weibo.com).

Similar to SOCIAL CHAIN AG, OJESH also relies on the combination with offline events such as high-quality beauty lounges and workshops, which generate enormous social media coverage. As part of the planned joint venture, OJESH will be able to offer its products to more than 80 million followers in Europe and the USA via SOCIAL CHAIN AG's social media channels. In addition, the joint company will develop additional products and social brands in the beauty segment, which will be marketed in Asia, Europe and America (primarily) via social media.

Wanja S. Oberhof, CEO of SOCIAL CHAIN AG: "The strategic partnership of SOCIAL CHAIN and the OJESH brand opens up a direct route to Asia, the most important global economic growth market. And we gain access to Sina Weibo, one of the most important social media platforms. The joint venture is also an innovation booster: Shenzhen Yasen Jinyuan Technology Co. is one of the most creative companies in the field of direct network sales, while SOCIAL CHAIN is the innovative pioneer for social media brands and the development of social media communities. Together we are breaking new ground in marketing products driven by social media. The beauty segment on which this partnership focuses is a particularly attractive product group for sales via social networks.

Contact:
Jana Walker | Senior Corporate & Brand PR Manager | E: [email protected] |
T: +49 30 208 48 40 28

About The Social Chain AG

The first integrated social media company THE SOCIAL CHAIN AG combines social media and social
commerce. SOCIAL CHAIN is a pioneer in the creation, development and scaling of social media
brands. The company's headquarters are in Berlin with offices in Manchester, London, New York
and Munich. The company has a total of around 500 employees. THE SOCIAL CHAIN AG shares are
traded on XETRA and several German stock exchanges.

About Jassen GmbH and Shenzhen Yasen Jinyuan Technology Co, Ltd

Jassen GmbH was founded in Nuremberg in 2008, develops and produces its high-quality products exclusively in Germany. For the Asian region, Shenzhen Yasen Jinyuan Technology Co, Ltd. acts as the operative headquarters in Shenzhen, China, with further subsidiaries in Hong Kong and Singapore. In addition to research and production, Jassen GmbH, headquartered in Nuremberg, Germany, is also responsible for marketing and sales of the products in all countries outside Asia and the Pacific region.

The content of this press release is for information purposes only and does not constitute investment advice or other recommendations pursuant to the German Securities Trading Act by The Social Chain AG or its affiliated companies. The information provided cannot replace investment advice.

The information contained in this press release is not to be construed as an assurance of possible price
developments and should not be construed as a request to enter into a transaction. The information contained herein does not constitute an offer to sell or the solicitation of an offer to sell securities or rights, or a
solicitation to trade in securities or rights.

Accordingly, The Social Chain AG and its affiliates make no representations or commitments as to the
accuracy, completeness or correctness of the information or opinions contained herein. We assume no liability for direct or indirect damages caused by and/or in connection with the distribution and/or use of this
document. The statements correspond to the status at the time of the preparation of this document. They may become obsolete due to future developments without the document being changed.