Surprise! Connected TV Is Dominating Global Advertising. That's Great News for The Trade Desk and Roku.
The proliferation of connected TV (CTV) continues and shows no signs of slowing. This broad category counts a growing list of devices television viewers use to connect to streaming services. It includes connected smart TVs, set-top boxes and dongles by (NASDAQ: ROKU), Amazon's Fire TV, Chromecast from Alphabet, or Apple TV. Viewers also use connected video game systems and Blu-ray players to access their favorite streaming platforms.
Consumer research from last year found that a whopping 87% of U.S. TV households had at least one internet-connected TV device, up from 80% in 2020, according to data supplied by Leichtman Research Group. Those devices aren't sitting idle, either. The data found that 46% of adults in these households watched video via a connected TV device daily, up from 40% in 2020.
The widespread use of CTV devices also impacts the advertising landscape, grabbing a dominant share of global ad impressions. That's great news for companies in the space, including The Trade Desk (NASDAQ: TTD) and Roku, which both predicted long ago that this would come to pass.
Source Fool.com
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