Stock Market Sell-Off: Is Etsy a Buy?
Etsy (NASDAQ: ETSY), the popular marketplace for handcrafted, vintage, and other unique goods, saw its shares end 2022 down 45% on the year. This company, which was a huge favorite during the pandemic, experienced a dramatic slowdown in its business as it lapped difficult comparisons from 2021 and consumer shopping behavior normalized in favor of in-person retail.
Nonetheless, investors might be eyeing the company as the valuation now looks more attractive. Let's see if Etsy stock is a buy.
In the hyper-competitive e-commerce landscape, where shoppers have an unlimited number of choices at their fingertips, Etsy stands out from the crowd. According to a survey by the platform, 87% of its buyers said that the marketplace had items that they couldn't find anywhere else. So its focus on unique merchandise has created a recognized brand.
Source Fool.com
