Stitch Fix Won't Stop Innovating
There are a number of qualities that make Stitch Fix (NASDAQ: SFIX) unique.
The company sells clothes primarily through a curated styling service, selecting items for you instead of letting you do the choosing. It's also invested heavily in data science and algorithms to help its stylists choose clothes and to know what to buy from vendors. But what's often overlooked about the company is its pace of innovation.
When Stitch Fix IPO'ed three years ago, the company's business model was entirely based around its "Fixes," or the boxes of five items it ships to its customers, often at regular intervals. Since then, the company has introduced innovations like Direct Buy, allowing clients to choose clothes from a highly curated pool; Style Shuffle, a game that helps Stitch Fix learn more about clients' tastes, and Trending for You, a personalized recommendation feed.
Source Fool.com
