Starbucks and McDonald's Collaborate on Reusable Cup Pilot Program
What if coffee cups could be reused instead of thrown out? That's what Starbucks (NASDAQ: SBUX) and McDonald's (NYSE: MCD) are betting on, with both companies contributing to the NextGen Consortium, a group that's been developing reusable cups to be more gentle on the environment.
The consortium sponsors the NextGen challenge, which awards grants to initiatives to develop environmentally sound coffee cups. It was founded by Starbucks and McDonald's, and is operated by Closed Loop Partners, a private equity firm that invests in sustainable innovation.
The pre-launch was in September 2018, and two of the winning proposals will start pilot programs this week.
Source Fool.com
