Starbucks Slowly Builds a New Bakery Brand
Starbucks (NASDAQ: SBUX) has not had much success when it comes to acquiring brands and growing them as stand-alone retail operations.
The company has closed all of its Evolution Fresh juice bars, has shuttered its Boulange Bakery brand, and has plans to close its Teavana tea stand-alone stores. The Evolution Fresh and Teavana branding remain alive on packaged goods and in Starbucks stores while the Boulange brand has disappeared completely.
It's fair to say that the company failed to realize the plans it had for all three brands when it acquired them. At one point each of the three companies was slated to be a national, stand-alone retail brand. That, of course, did not work, but now Starbucks has a new plan for a second bakery brand that might finally get it right.
Source: Fool.com
Starbucks Corp. Stock
Starbucks Corp. is currently one of the favorites of our community with 18 Buy predictions and no Sell predictions.
As a result the target price of 104 € shows a very positive potential of 52.0% compared to the current price of 68.42 € for Starbucks Corp..
