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Starbucks Puts Its High-End Strategy to the Test

TheMotleyFool 
0 0 11.09.17
Starbucks Puts Its High-End Strategy to the Test
 
Starbucks Puts Its High-End Strategy to the Test

Starbucks (NASDAQ: SBUX) wants to change the coffee scene in the United States once again.

The chain, which introduced European-style coffee houses to the U.S., now has plans to create a whole new experience with its Roastery and Reserve brands. Roasteries are essentially coffee palaces. They are part cafe, part production facility, and a little bit Willy Wonka's Chocolate Factory for coffee, while Reserve stores are a cafe-only version of that experience.

Roasteries are essentially coffee palaces. They are part cafe, part production facility, and a little bit Willy Wonka's Chocolate Factory for coffee, while Reserve stores are a cafe-only version of that experience.

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Source: Fool.com

Starbucks Corp. Stock

€69.29
-0.060%
With only a change of -€0.040 (-0.060%) the Starbucks Corp. price is nearly unchanged from yesterday.
Starbucks Corp. is currently one of the favorites of our community with 17 Buy predictions and no Sell predictions.
As a result the target price of 103 € shows a positive potential of 48.65% compared to the current price of 69.29 € for Starbucks Corp..
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