Starbucks Is Testing Reusable-Cup Rentals
Environmental concerns are causing Starbucks (NASDAQ: SBUX) to begin testing a new reusable cup program in a handful of Seattle stores. For a $1 refundable fee, customers can order drinks in a cup that was used by someone else, but returned and sterilized before being put into circulation again.
Through a partnership with GO Box, a zero-waste company that offers reusable packaging to companies, the coffee chain will allow customers to participate in its new Earth Month promotion. Customers can earn 10 rewards points on their membership loyalty card if they return the reusable cup to a contactless kiosk, where they will be collected for professional cleaning and sterilization.
They can also have the reusable cups picked up from home by a company called Ridwell. In addition to the rewards points members earn, customers will get their $1 deposit returned.
Source Fool.com
