Square's New Most Important Product
Square (NYSE: SQ) introduced its Boosts instant cashback program in 2018 to help increase the adoption of its Cash Card. The program gave users instant rewards for making certain qualified purchases with their Cash Cards.
But in 2020, the company started experimenting with using Boosts to increase the adoption of other services in Cash App -- and it worked. That success demonstrated the benefits of Square's ecosystem strategy, and it showed the Boosts program has the potential to be right at the center of that ecosystem.
Source Fool.com