Spotify Price Increases Are Working
Spotify (NYSE: SPOT) started raising prices in select markets in the fourth quarter last year. It expanded on those early price increases in February with hikes in 25 more markets, and once again earlier this week with increases in key markets like the U.S., U.K., and Brazil.
Raising prices, particularly for its multi-user plans, is a big point of leverage for the streaming company, which has seen its average revenue per user decline considerably over the last few years.
Image source: Spotify.
Source Fool.com
