Sony's Next Move Is Into Augmented Reality
Believe it or not, Sony (NYSE: SNE) has sold more virtual reality (VR) headsets than the Facebook (NASDAQ: FB) Oculus Rift and HTC Vive combined in this generation of technology. Sony's PSVR, which connects to the PS4, isn't the best VR headset in terms of performance, but the company is trying to leverage its leading position into success in augmented reality (AR) before others enter the market.
It recently showed prototypes of AR headsets that it's using for the Ghostbusters themed experience at Ginza Sony Park in Japan. If this is a product that will eventually reach customers' hands, Sony could be making a play to turn AR headsets into its next wearable platform. If it succeeds, this could be a disruptive tech stock once again.
The Ghostbusters AR experience at Ginza Sony Park. Image source: Sony.
Source Fool.com
