So This Is Why Facebook Wanted WhatsApp So Badly
I've long been a skeptic of Facebook's (NASDAQ: FB) massive WhatsApp acquisition, mostly because I still think the social network overpaid, which in turn creates significant impairment risk for all that goodwill should the deal fall short of those lofty expectations. By paying $22 billion by the time the deal closed -- Facebook's largest acquisition by far -- the company significantly raised the bar in terms of what the acquisition must deliver.
The good news is that Facebook is now starting to think more seriously about monetizing WhatsApp, and the revenue model will largely resemble Messenger's: connect consumers to businesses via a messaging platform and charge the businesses, with a modest side of ads. Now, we have a better idea of why Facebook wanted WhatsApp so badly in the first place.
Image source: WhatsApp.
Source: Fool.com
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