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SoFi's New Product Is a Game-Changer

TheMotleyFool

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SoFi's New Product Is a Game-Changer: https://g.foolcdn.com/editorial/images/873166/sofi-alert.png

SoFi (NASDAQ: SOFI) announced a new product called SoFi Coach this week that could move the company into the financial advisor role for customers, helping them budget and lower costs by optimizing finances. This will create more products and could also upend the economics of the financial advisor business that's prevalent today. For SoFi, it's a tailwind that could drive the company forward for many years to come.

*Stock prices used were end-of-day prices of June 4, 2026. The video was published on June 4, 2026.

Source Fool.com

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