Snapchat Wants to Blow Your Mind With Augmented Reality
The recent release of Apple's (NASDAQ: AAPL) iPhone 12 lineup brings with it some amazing new technology for augmented reality (AR). As I recently wrote, this may not get as much attention as 5G technology, but Apple including Lidar technology in the phone gives developers higher quality hardware to build for. The question isn't whether Lidar will drive a new phase of innovation. Instead, investors should be thinking about what a company can make with AR content that will be compelling and profitable in the long term.
It may not be a name that comes to mind first in AR, but Snap (NYSE: SNAP), which makes the popular social media app Snapchat, is the tech stock to watch closely as AR becomes more popular. And it's already building an impressive AR ecosystem.
Image source: Snap.
Source Fool.com
