Should Starbucks Fear Panera's New Coffee Subscription?
Panera Bread has never done a very good job with coffee. That makes little sense since the chain is owned by privately held JAB Holdings which owns a variety of coffee brands.
Instead, the cafe chain has always focused on its food making coffee a sort of secondary offering. Now, Panera has a plan to make coffee a key part of its marketing plan and it's doing so in a way that may make Starbucks (NASDAQ: SBUX) take notice.
Panera is offering an $8.99 a month coffee subscription. Image source: Panera Bread.
Source Fool.com
