Menu
The new sharewise is here Clearer, faster, with a light and a dark view — and everything you already know. Try it now
Microsoft strongly encourages users to switch to a different browser than Internet Explorer as it no longer meets modern web and security standards. Therefore we cannot guarantee that our site fully works in Internet Explorer. You can use Chrome or Firefox instead.

Should Investors Ditch Fitbit?


It took just six months this year for Fitbit (NYSE: FIT) to lose more than half of its value. While some investors might be tempted to pick up the stock now that it has begun to bounce back from the all-time low it set last month, there are still serious issues for the wearables pioneer that they shouldn't ignore.

Fitbit delivered modest revenue growth of 4.8% in its most recently reported quarter. The problem is that with a gross margin of 34.5% being far below the 39.8% the company was able to generate a year prior, that sales gain still resulted in a lower gross profit. To its credit, the company has been able to bring down expenses, but given it had a significant $118 million loss in the year-ago period, Fitbit still has a lot of work to do to get to the breakeven point. 

IMAGE SOURCE: FITBIT.

Continue reading


Source Fool.com

Like: 0
FIT
Share

Comments