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Roku to Acquire Ad Tech Platform Dataxu

TheMotleyFool

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Roku's (NASDAQ: ROKU) advertising business continues to rapidly grow and evolve, and the streaming specialist announced this week that it would be acquiring Dataxu to build on that momentum. The Boston-based company operates a demand-side platform that helps advertisers create video ad campaigns, offering automated bidding and a self-serve channel to manage those campaigns programmatically across ad platforms.

Here's what investors need to know about the acquisition.

Image source: Roku.

Source Fool.com

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