Roku Just Made Another Big Investment in Its International Growth
Roku (NASDAQ: ROKU) has made some big international pushes over the last couple of years. Management made international expansion one of its key priorities for 2019 but warned investors that international account growth and meaningful monetization likely won't show up until 2020.
Well, 2020 is here, and Roku is making another big investment in Europe: It's expanding The Roku Channel to the U.K. The free, ad-supported streaming service is now available on Roku's devices as well as Sky Q set-top boxes.
The launch of The Roku Channel in the U.K. is a sign that Roku's built a big enough user base in the country to start monetizing it in earnest. The Roku Channel is a big revenue driver for the company in the United States.
Source Fool.com
