Record-Low NBA Finals Viewership Is Bad for Disney
The National Basketball Association paused its season in March after a player from the Utah Jazz (Rudy Gobert) tested positive for the coronavirus. A few months and lots of expensive planning later, the league was able to restart in modified fashion and is nearing the point of crowning a champion.
Getting to this point hasn't been easy. In trying to ensure the safety of players and staff, the NBA created a virus-free, bubble-like atmosphere at Disney (NYSE: DIS) facilities in Orlando, Florida.
Many, including myself, thought that with the surging demand for in-home entertainment, and the long absence of major sports during the pandemic, there would be strong pent-up demand for televised NBA games. But the TV ratings suggest that isn't the case for the NBA Finals so far.
Source Fool.com
