R&D Keeps YETI Cooler Than the Competition
In Austin, Texas, robots zip zippers thousands of times. Hydraulic presses crush cups under tens of thousands of pounds of pressure. It's a chamber of horrors for consumer products, and their suffering is in the name of sales.
Research and development are the engines that keep YETI (NYSE: YETI) running ahead of the pack. The company's dedication to innovation is a serious component of its culture. That's why it spent upwards of $1.75 million to renovate a 20,000-square-foot facility in Texas's capital city to put products through their paces, according to the Austin Business Journal. Keeping ahead of the growing competition is a multimillion-dollar enterprise for a company that uses innovation as its calling card.
YETI displays its rotomolded coolers in one of its retail stores. Source: YETI
Source Fool.com
