Prime Day Was All About Amazon Growing Its Base
Give Amazon (NASDAQ: AMZN) credit for creating a retail sales holiday that makes people shop for no reason in the middle of summer. Even with all of the discounts, however, one thing stands out: Prime Day is about pushing Prime memberships and Amazon devices. That worked excessively well, as the company added a record number of members and moved a whole lot of its own devices. That gives the company a bigger foothold into controlling people's homes with Amazon as their favored retail partner.
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