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Prediction: Women's Sports Won't Save Nike Stock


Women's sports are going through a golden era of rapid growth in the U.S., with rising fan interest in women's professional basketball, women's soccer, and more. Most investors might expect that bigger audiences for women's sports will be good news for athletic apparel stocks like (NYSE: NKE). After all, Nike signed WNBA star Caitlin Clark to a record-breaking signature shoe deal in April 2024.

But although the rise of women's sports is great news for sports fans, it might not be good news for NKE shareholders. The company's stock has lost more than 50% of its value in the past two years since Caitlin Clark's shoe deal was announced. It's not Clark's fault -- NKE shares are down 68% in the past five years.

Let's look at a few big reasons why rapid growth in women's sports won't be enough to come to the rescue for Nike investors.

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Source Fool.com

Nike Inc. B Stock

€34.60
-1.580%
We can see a decrease in the price for Nike Inc. B. Compared to yesterday it has lost -€0.555 (-1.580%).
Currently there is a rather positive sentiment for Nike Inc. B with 70 Buy predictions and 5 Sell predictions.
As a result the target price of 64 € shows a very positive potential of 85.0% compared to the current price of 34.6 € for Nike Inc. B.
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