Prediction: This Will Be Apple's Next Big Move

(NASDAQ: AAPL) brought about a revolution in the smartphone market in 2007 when it launched its first-ever iPhone, changing the fortunes of established smartphone companies such as Nokia and BlackBerry (known as Research in Motion at that time).

It's worth noting that Apple sold just 1.4 million iPhones in 2007. For comparison, the popular Nokia 3310 sold 7.4 million units in the fourth quarter of that year alone. The Nokia device was seven years old at that time, and it was simply a feature phone. However, Apple changed the game by infusing the internet, entertainment, and a touchscreen into the same device.

Apple has come a long way since then. It was the top seller of smartphones in 2023, according to IDC. The company shipped 234.6 million iPhones last year and controlled 20.1% of the market. It was slightly ahead of Samsung, which had a 19.4% share of the smartphone space last year. The two companies have long been involved in a fierce duel for smartphone supremacy and are now looking at artificial intelligence (AI) to unlock the next growth frontier in this space.

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Source Fool.com