Pinterest: User Growth and Monetization
Here's our initial take on Pinterest's (NYSE: PINS) financial report.
Pinterest's adjusted earnings per share came in a bit light for the fourth quarter, but it's tough to find much else to be disappointed about. Revenue handily beat expectations, and monthly active users (MAUs) increased far more than expected to 553 million.
Monetization looks rather strong, especially in the crucial international markets, which comprise more than 80% of Pinterest's entire user base. Year-over-year revenue growth was 16% in the U.S. and Canada (where monetization is already quite strong) but was 21% in Europe and 44% in the rest of the world. Not only is the user base growing fastest outside the U.S., but the average Pinterest user outside of the U.S., Canada, and Europe also generates 24% more revenue than a year ago.
Source Fool.com
