Pinterest Looks Good as Online Advertising Improves
Pinterest's (NYSE: PINS) revenue growth is likely to continue to benefit as online media and ad spending recovers. It's already mounted an impressive comeback since the onset of the COVID-19 pandemic, and I think its second-quarter earnings report on Friday will show continued strength.
The image-sharing social media company's shares have more than doubled since hitting their coronavirus lows on March 18, beating the S&P's gain of roughly 35% during the same time. E-commerce spending has been trending up, and so have industry players' CPMs (cost per thousand impressions, a common industry metric). Pinterest is showing impressive user engagement, and its integrated shoppable pins via its partnership with Shopify could lead to merchants spending more to advertise with Pinterest. These factors could make the consumer discretionary company a good investment as advertising levels see a lift.
Source Fool.com
