Pinterest Accelerated Past Snapchat in 2019, and It's Still Undermonetized
Pinterest (NYSE: PINS) this month surpassed Snap's (NYSE: SNAP) Snapchat to become the third most popular social media platform in the United States by monthly users, according to a report from eMarketer. The Jan. 14 report may have come as a surprise to some investors, as the market sent shares of Pinterest stock 10% higher following the news.
Public reporting from both companies indicated as much already. Snapchat's North American user growth came in at 4% in the second quarter and climbed to 6% in the third quarter. Pinterest, by comparison, grew users 13% in the second quarter and 8% in the third quarter.
Moreover, eMarketer published its 2019 active user estimates for Pinterest and Snapchat last month, but it didn't explicitly make the connection that Pinterest surpassed the competitor. At least the market's all caught up now.
Source Fool.com
