Peloton Is Covering All the Bases for Bikes and Treadmills
Peloton Interactive (NASDAQ: PTON) impressed the market yesterday by crushing analyst expectations on earnings, and the connected fitness guru's new "better, best" product strategy aims to keep the momentum going.
Although its naming convention for its products could be initially confusing for consumers, hitting the mid-tier (better) and high-end (best) price points ought to be a viable growth strategy.
Image source: Peloton Interactive.
Source Fool.com
