Nike Inc Is Totally Rethinking Retail in North America
Nike (NYSE: NKE) has been struggling in North America, reporting a 5% year-over-year revenue decline for its wholesale business in the most recent quarter. This should not surprise investors who have been following the so-called "retail apocalypse" in the U.S. Nike's wholesale results have been weakening for several years, and the company threw down the gauntlet to its retail partners during the most recent earnings call.
Knowing that a differentiated in-store experience is a must for today's shoppers, Nike wants its retail partners to up their brick-and-mortar game.
CEO Mark Parker was clear about expectations for domestic retail partners in the call:
Source: Fool.com
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