New Budweiser Beer Is Meant to Be Shaken, Though Still Not Stirred
Anheuser-Busch InBev (NYSE: BUD) wants beer fans to do the unthinkable with its new Budweiser product. Not only need beer enthusiasts not bother handling the can with care before opening it, they're supposed to vigorously shake it up before pouring it right down the middle of a glass. You see, the new Budweiser Nitro Reserve Gold is nitrogen infused, and the shaking activates the nitrogen within the drink.
Image source: Getty Images.
Anheuser-Busch may be the biggest, but isn't the first beer company to plug into the growing nitrogen-infusion craze. Guinness inserts a small plastic "widget" in cans of its nitrogen-infused beer, meant to make the beverage smoother and creamier. Budweiser Nitro Reserve Gold aims for the same, but with a simpler process. Consumers only need to turn the can over three times and pour down the middle of a glass -- creating a small splash in the process -- rather than pouring down the side of the glass as a way of minimizing bubbles. The recently introduced Budweiser beer is apparently better with them than without them.
Source Fool.com
