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NFTs and Shiba Inu Aren't Enough to Save AMC Anymore


In his head, I'm pretty sure that AMC Entertainment Holdings (NYSE: AMC) CEO Adam Aron saw Monday playing out differently than it did. The stock declined -- on a day when the general market was rallying -- after the company announced plans to team up with Sony (NYSE: SONY) to give out 86,000 non-fungible tokens (NFTs) to promote the theatrical premiere of Spider-Man: No Way Home.

The hype was certainly there. On the eve of Thanksgiving last week, Aron teased about a "fun" announcement it would make on Sunday.

"It's an idea which I think many of you will like a great deal," Aron's tweet promised. It apparently wasn't enough to please the market, as the stock retreated on its weakest Monday volume in months. 

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Source Fool.com

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