My Favorite Emerging E-Commerce Stocks for 2023
One challenge that emerging tech companies face is monetizing their ecosystems. To this end, many sites came about explicitly to drive revenue and profits from e-commerce. Amazon and Alibaba rose to prominence through this approach.
However, other companies built ecosystems for different purposes and now seek to utilize e-commerce to revive the fortunes of their stocks. Two of the companies best-positioned to succeed through this strategy are Roku (NASDAQ: ROKU) and Pinterest (NYSE: PINS).
Consumers know Roku best for its players and televisions that bring all streaming channels onto one platform. However, it has succeeded by integrating advertising into its platform, bringing on product sellers who sponsor programming in exchange for the opportunity to discuss their offerings.
Source Fool.com
