More Holiday Marketing Tricks: The Almost Irresistible Urge for Reciprocity
In this episode of Motley Fool Answers, Alison Southwick and Robert Brokamp are back with more warnings about the mind games that advertisers and retailers play on us -- and they play with extra intensity during this most profitable time of the year. Not that they're suggesting you become a Miser -- Heat or otherwise -- but they do want you to know precisely how you're being manipulated to open your wallet.
In this segment, they explain what free samples, free trials, loyalty programs and even that bit of extra personal friendliness from a local shop owner all have in common: our subconscious preference for relationships to balance.
A full transcript follows the video.
Source: Fool.com
