Money Talks: The NCAA's NIL Era is Already Evolving
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College basketball returns Monday, and players across the country will be lacing up for the love of the game -- and a little bit more. This is the third school year of collegiate athletics' NIL era, which granted student-athletes the right to financially benefit from their Name, Image, and Likeness, after generations of being unpaid amateurs while the NCAA system they played in morphed into a multibillion-dollar enterprise.
And the money has been pouring in. Last year, athletes made nearly $1.2 billion in deals, according to a study by NIL marketplace tracker Opendorse, an increase of about 11% from the year before. Keep in mind that's compared with goose eggs pre-NIL.
Source Fool.com
