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Millennials May Doom the TV Business (Or Maybe Not)


Millennials May Doom the TV Business (Or Maybe Not)

Cord cutting cannot be denied.

The overall traditional pay-television universe keeps getting smaller. The entire industry, which includes cable and satellite providers, dropped 795,000 subscribers in 2016, more than twice what it lost the previous year, according to data from Leichtman Research Group (LRG). Those numbers have heated up in 2017 with slightly more than 1 million homes cutting the cord with cable.

Those numbers are troubling on their own, but they seem worse when you look at recent data from Nielsen. In its most-recent Comparable Metrics Report, the research firm showed that people ages 18-34 -- the age group known as millennials -- simply watches less television than older generations. That suggests cord cutting could get worse as more digital-native generations grow up, but that's only one way to read the data.

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Source: Fool.com

Nielsen Holdings Stock

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