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Microsoft Throws in the Towel on Live-Streaming

TheMotleyFool

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Microsoft Throws in the Towel on Live-StreamingPhoto, wide shot, wide-angle lens, Computer hardware manufacturer, sunset photo at golden hour, photo by Art Wolfe: https://img.midjourneyapi.xyz/temp/8b396c5d-cf01-4937-89c4-91ad2f28f1ee.png

Microsoft (NASDAQ: MSFT) acquired Beam way back in 2016, a couple years after Amazon (NASDAQ: AMZN) had scooped up live-streaming leader Twitch in 2014. Beam was subsequently rebranded as Mixer in 2017 due to global rights issues. Microsoft had been aggressively trying to grow Mixer as a competing live-streaming service by poaching prominent streamers.

All of those efforts have apparently failed to make a dent in live-streaming, and this week, Microsoft announced that it was shutting down Mixer.

Image source: Getty Images.

Source Fool.com

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