Microsoft Kills Mixer, But It Isn’t Good News for Amazon’s Twitch
Microsoft (NASDAQ: MSFT) recently announced it will shut down Mixer, its video game streaming platform, nearly four years after acquiring it. Microsoft will merge Mixer's community with Facebook (NASDAQ: FB) Gaming.
The announcement was surprising, since Microsoft invested heavily in Mixer's growth, integrated the platform into the Xbox One, and even declared war on Twitch by poaching top streamers like Ninja. Let's see why Microsoft abandoned Mixer, and why its team-up with Facebook could spell trouble for Amazon's (NASDAQ: AMZN) Twitch.
Image source: Getty Images.
Source Fool.com
