McPlant: Did McDonald's Miss the Mark or Will This Meatless Moniker Whet Foodie Appetites?
Whether it's for environmental or health reasons, consumers have shown a lot of willingness to buy meatless meat, and the magic of food science has delivered some wonderful products. The market has also shifted from the supermarket to restaurants, and even the big fast food chains are stepping up their fake-meat game. McDonald's (NYSE: MCD) is the latest entrant, recently announcing its own veggie burger, which it has dubbed the "McPlant."
Will that name resonate with alt-burger buyers, or is it a missed opportunity on top of a late entry into the burgerless burger business for the Golden Arches? On the Nov. 10 edition of "The Wrap" on Motley Fool Live, host Jason Hall and Motley Fool contributors Danny Vena and Brian Feroldi debated the terrible (or terribly memorable) name.
Source Fool.com
