McDonald's Is Lovin' Technology
Restaurant traffic is decelerating across the United States, and research by TDn2K suggests that will continue at least through year's end. Fast food behemoth McDonald's (NYSE: MCD) isn't immune to the trend. While the company doesn't break out same store guest counts, management did mention on its conference call that restaurant traffic is down.
Yet McDonald's still notched a huge Q2 comparable sales gain of 5.7% for the U.S. A large reason the company achieved this is due to investments in technology -- a trend that investors should hope continues.
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Source Fool.com
