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Maybe Malls Aren't Dead After All


You can't argue that America's malls aren't in a state of evolution. A number of traditional anchor stores have either shrunk or closed altogether. Mall staples including Payless, Teavana, and Charlotte Russe have closed, while chains including Forever 21, Gap, and Gymboree have shuttered numerous stores.

Those closures have forced mall owners to get clever and do things like adding gyms, event spaces, food halls, and entertainment brands like Dave & Buster's. Exactly how well any of that will work and what chains will survive remain to be seen. But a new survey of 20,000 U.S. consumers conducted online for Shopkick, a shopping rewards app, and Southdale Center (America's first indoor mall) in Edina, Minnesota, showed that most Americans still go to the mall at least once a month.

Consumers are still going to malls. Image source: Getty Images.

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Source Fool.com

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