Mastercard Launches Its Own Restaurant
Earlier this month, Mastercard (NYSE: MA) launched its own restaurant experience in New York City at Spring Place, a high-end co-working space and private membership club.
The intent is to take experiential marketing to a wholly different plane by fully immersing cardholders in dining experiences that replicate the smallest details of three famous world-class restaurants -- The Rock, in Zanzibar, Tunisia; Teruzushi, in Kitakyushu, Japan; and the Lyaness bar, in London -- while filling the senses with the sights, sounds, and smells from each restaurant.
Of course, guests should be prepared to pay with either a Mastercard credit card or cash -- they are the only two payment forms accepted.
Source Fool.com
